China
Award Year 2016
May is the founder of GoalBlue, a Chinese startup NGO that aims to spark lasting low-carbon dietary and lifestyle trends among China’s rapidly growing middle class, urban, and millennial populations.
Her Climate Breakthrough Award strategy was to engage urban and millennial populations in China via massive awareness-building campaigns to reduce meat consumption, plastic packaging, and food waste. With her award, May’s organization, GoalBlue, influenced and reached around
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